LinkedIn is a professional-oriented social network which helps people get connected with other people within their industry or the industry they wish to join. It helps businesses connect with potential partners and build a network of serious-minded professionals. While all these sounds good so far, building a professional network on LinkedIn is easier said than done. There are certain things that have to be done in the right way for everything to go well and grow your following on LinkedIn. Here are some simple steps that will help you grow your following on LinkedIn:
1. Get your brand name out there
If you are a company, make sure to have your business name on your employee’s LinkedIn profile. This will help in spreading your brand through their connections. Your business will get more visibility. The more the connection you get to your brand, the better it is for getting found in search engine results.
2. Make your LinkedIn page search engine friendly
Be certain about using relevant terms and keywords in your page description and posts. This really helps in making you visible in search engine results.
3. Buy LinkedIn followers
Building organic network of followers on LinkedIn can be a really slow process. If you wish to get more followers fast, you have to prove your credibility. When you buy LinkedIn followers that are high-quality, it makes your profile appear professional. The more followers your profile has, the better are your chances of getting even more followers.
4. Intrigue people’s interest with your profile
Your profile is what creates the first impression in people’s minds. If you are a business or company, make sure to have a high-quality version of your logo. This will increase your brand awareness and show your professionalism.
5. Make a detailed career summary
This is particularly useful for people looking forward to advancing in their career. The career summary section on LinkedIn allows you to add documents and pictures. You can use this to describe your skills and experiences in a better way.
6. Be professional
Unlike other social networks, LinkedIn is used by professionals who wish to advance in their career and by recruiters to find the best talent in the industry. This makes it really important that you send personalized connection request message rather than sending auto-filled connection request message.
7. Increase engagement with your current followers
LinkedIn is a social networking site. Hence, it is really important that you engage with your connections on a regular basis. Leave comments on people’s updates and reply to comments on your updates. This will make your profile more visible on the network.
8. Promote your LinkedIn account
One of the best things to do to increase your following on LinkedIn is to promote your LinkedIn account on other social media platforms. This will help you get your followers from other social media platforms to your LinkedIn account.
These were some of the few simple steps that will help you in growing your followers on LinkedIn. Hope you found this post useful and informative. Do let us know your thoughts in the comment section below.